The purpose of the bachelor’s thesis is to create a thoughtful and representative corporate visual identity for a company according to its requirements, which will raise the professionalism and recognition of the company.
In the theoretical part, we presented the term corporate visual identity and its key elements, such as logo, typography, colors, printed matters, and corporate design manual.
In the experimental part, we analyzed and compared logos of competitive companies for guidelines in designing our logotype and presented the company and their wishes. We started creating the logo by sketching it on paper and then transferred it to Adobe Illustrator. We made several versions, among which the client chose the most suitable one according to his wishes. We also designed other key elements of the corporate identity using Adobe's Photoshop and InDesign programs. We designed the corporate visual identity and prepared business cards, mailing lists, and envelopes so that the company can start presenting itself.
At present, a well-designed corporate visual identity is one of the key factors for the company's success because it significantly contributes to the promotion, reputation, and professionalism of the company. It must be made thoughtfully because only then can represent the true identity of the company and differentiate it from the competition.
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