The purpose of the diploma thesis was to create a visual image of the unisex clothing brand. In the theoretical part, we defined the concepts of how to create a visual image of a brand, we defined what unisex fashion is and defined how to even label unisex clothing. In the experimental part, we analyzed related unisex brands operating in the market both in Slovenia and around the world. We also checked surveys about the target group according to age. We defined the methods of work and with the help of a computer, a computer tablet and Adobe programs such as Adobe Illustrator, Adobe Indesign and Adobe Photoshop created a holistic visual image, taking into account the guidelines from the theory. Finally, we produced a corporate identity manual, which shows the use of graphic elements: logo, colours, fonts and examples of implementation in practice (mock-ups).
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