The master’s thesis “Analysis of Collection Design Processes” describes the process and differences in approach between the design and implementation of two different collections of clothing and accessories. The first is a small and specialised collection of sportswear and accessories, which puts emphais on the functionality of products and focuses mainly on construction and materials. The second is a collection of promotional and corporate clothing designed and produced for a client.
The theoretical part focuses on the history of the fashion industry and investigates ways it could change in the future. It takes a closer look at the role of fashion designers in the industry and the tools available to them in the digital age. The thesis also presents modern production processes and provides an insight into modern methods of printing on textiles and finishing of clothing products. The handbook attached to the thesis offers key information, based on experience from practice, to help designers function in the industry.
The fashion industry has, in a few centuries, developed from a cottage industry into a global giant, employing about 300 million people and producing incredible quantities of products annually. New technologies have completely changed the way we make, and consequently design clothes and textiles. Technology is influencing fashion to such an extent that new technological shifts give birth to completely new styles, the future also seems to hint at purely digital clothing. The procedure of preparation and production influences the design process and vice versa, and the optimization of it, in addition to the production of quality clothing that serves a given purpose, is the ultimate goal of this master’s thesis.
The most optimal and holistic approach to clothing design in the commercial world is outlined through case studies that also clearly present the difference between a large commercial and a small, studio collection.
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