Online impulse buying during the COVID-19 pandemic : master thesis

Ogorevc, Eva (author), Čater, Barbara (mentor)

• Language: English
• Keywords: marketing, consumer behaviour, purchasing, decision making, online shopping, pandemic, Covid-19, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Ogorevc]
• Year: 2022
• Number of pages: IV, 59, 38 str.
• PID: 20.500.12556/RUL-139308
• UDC: 366
• COBISS.SI-ID: 117401859
• Publication date in RUL: 01.11.2022

OGOREVC, Eva, 2022, Online impulse buying during the COVID-19 pandemic : master thesis [online]. Master’s thesis. Ljubljana : E. Ogorevc. [Accessed 19 March 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/ogorevc4571-B.pdf

Secondary language

• Language: Slovenian
• Title: Spletni impulzivni nakupi med pandemijo COVID-19
• Keywords: trženje, vedenje potrošnikov, nakup, odločanje, spletna trgovina, pandemija, Covid-19, raziskave, analiza