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Online impulse buying during the COVID-19 pandemic : master thesis
ID Ogorevc, Eva (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/ogorevc4571-B.pdf This link opens in a new window

Language:English
Keywords:marketing, consumer behaviour, purchasing, decision making, online shopping, pandemic, Covid-19, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[E. Ogorevc]
Year:2022
Number of pages:IV, 59, 38 str.
PID:20.500.12556/RUL-139308 This link opens in a new window
UDC:366
COBISS.SI-ID:117401859 This link opens in a new window
Publication date in RUL:01.11.2022
Views:1079
Downloads:64
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Secondary language

Language:Slovenian
Title:Spletni impulzivni nakupi med pandemijo COVID-19
Keywords:trženje, vedenje potrošnikov, nakup, odločanje, spletna trgovina, pandemija, Covid-19, raziskave, analiza

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