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A decentralised digital advertising model with blockchain technology ; an analysis of the Brave and BAT project : master thesis
ID Fermo, Rudi (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window, ID Pahor, Marko (Comentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/fermo4690-B.pdf This link opens in a new window

Language:English
Keywords:marketing, electronic marketing, informatics, blockchain technology, cryptocurrency, bitcoin, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[R. Fermo]
Year:2022
Number of pages:III, 66, 3 str.
PID:20.500.12556/RUL-139304 This link opens in a new window
UDC:659.1
COBISS.SI-ID:117298691 This link opens in a new window
Publication date in RUL:01.11.2022
Views:610
Downloads:69
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Secondary language

Language:Slovenian
Title:Decentralizirani digitalni oglaševalski model z blockchain tehnologijo: analiza Brave in BAT projekta
Keywords:trženje, elektronsko trženje, informatika, tehnologija veriženja podatkovnih blokov, kriptovaluta, bitcoin, raziskave, analiza

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