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Stališča generacije baby boom do spletnega nakupovanja : magistrsko delo
ID Dovgan, Diana (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/dovgan4612-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trgovina, spletna trgovina, nakup, odločanje, vedenje potrošnikov, medgeneracijske razlike, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[D. Dovgan]
Year:2022
Number of pages:III, 69, 35 str.
PID:20.500.12556/RUL-139227 This link opens in a new window
UDC:339.138
COBISS.SI-ID:111291139 This link opens in a new window
Publication date in RUL:01.11.2022
Views:1645
Downloads:97
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Secondary language

Language:English
Title:The attitudes of the baby boom generation toward online shopping
Keywords:trade, online shopping, purchasing, decision making, consumer behaviour, generation gap, research, analysis

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