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Vzpostavljanje dolgoročnih odnosov s kupci s pomočjo neposrednega trženja : diplomsko delo
ID Lapuh, Jožica (Author), ID Starman, Danijel (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/lapuh3981.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, direktno trženje, potrošnik, zadovoljstvo, lojalnost, strategija trženja, odnosi s strankami, raziskave, analiza
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[J. Lapuh]
Year:2009
Number of pages:II, 45 str., 13 str. pril.
PID:20.500.12556/RUL-13918 This link opens in a new window
UDC:339.138
COBISS.SI-ID:18917094 This link opens in a new window
Publication date in RUL:11.07.2014
Views:850
Downloads:175
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Keywords:marketing, direct selling, consumer, satisfaction, loyalty, marketing strategy, customer relationship, research, analysis

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