Prenova celostne grafične podobe podjetja Punčke za punčke

Jakončič, Ana (author), Ahtik, Jure (mentor)

Namen diplomskega dela je bil analizirati in prenoviti obstoječo celostno grafično podobo podjetja Punčke za punčke, ki se ukvarja s prodajo otroških igrač. V teoretičnem delu smo opredelili pojme, ki so povezani z izdelavo celostne grafične podobe, predstavili pomen dobre grafične podobe in opredelili smernice in razloge za prenovo grafične podobe. V eksperimentalnem delu smo analizirali obstoječo grafično podobo podjetja, predstavili logotipe sorodnih podjetij, nato pa smo s pomočjo računalnika Macbook Pro in programov Adobe Illustrator, Adobe Indesign in Adobe Photoshop izdelali prenovljeno podobo, pri čemer smo upoštevali želje naročnika. Pred izdelavo smo z naročnikom opravili strukturiran intervju, ki je zajemal deset vprašanj, na podlagi katerih smo pridobili podatke o potrebah podjetja in željah naročnika glede videza nove podobe. Po izdelavi prenovljene podobe smo s pomočjo spletnega programskega orodja Expoze, ki simulira metodo sledenja pogleda, izdelali toplotne zemljevide posameznih elementov grafične podobe, s pomočjo katerih smo preverjali ustreznost postavitve grafičnih elementov na določenem izdelku. Preverjanje je pokazalo, da sta postavitev in hierarhija elementov na vseh izdelkih ustrezna, zato jih nismo naknadno popravljali. Po preverjanju ustreznosti smo izdelali priročnik celostne grafične podobe, ki vsebuje logotip in njegove različice, uporabljene pisave, hierarhijo pisav, barve, primere prepovedane uporabe in prikaze modelov.

• Language: Slovenian
• Keywords: celostna grafična podoba, logotip, prenova, oblikovanje
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2022
• PID: 20.500.12556/RUL-137454
• Publication date in RUL: 17.06.2022

Secondary language

• Language: English
• Title: Redesign of the corporate identity of brand Punčke za punčke

Abstract

The purpose of the diploma thesis was to analyse and redesign the existing corporate identity of the company Punčke za punčke, which sells children's toys. In the theoretical part, we defined the concepts related to designing corporate identity, presented the importance of a good corporate identity, and defined the guidelines and reasons for the redesign of the corporate identity. In the experimental part, we analysed the existing corporate identity of the company, presented the logos of related companies, and then with the help of a Macbook Pro and Adobe Illustrator, Adobe Indesign, and Adobe Photoshop created a redesigned corporate identity, taking into account the wishes of the client. Before the production, we conducted a structured interview with the client, which included 10 questions, based on which we obtained information about the needs of the company and the client's wishes regarding the appearance of the new identity. After creating the redesigned identity, we used the Expoze online software, which simulates the method of eye-tracking, to generate heat maps of individual corporate identity elements, with the help of which we checked the suitability of the layout of graphic elements on a particular product. The testing showed that the layout and hierarchy of elements are appropriate, so we did not subsequently change the design. After checking the adequacy, we created a corporate identity manual, which contains the logo and its variants, the fonts used, the hierarchy of fonts, colours, examples of prohibited use, and mock-ups.

• Keywords: corporate identity, logo, redesign, design