Standardizacija in adaptacija izdelčne skupine Effect na trgih hčerinskih podjetij Unichem : diplomsko delo

Mivšek, Urška (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: mednarodno poslovanje, trženje, strategija trženja, proizvodi, cena, poslovno komuniciranje, standardizacija, case study
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [U. Mivšek]
• Year: 2009
• Number of pages: IV, 46 str., 10 str. pril.
• PID: 20.500.12556/RUL-13680
• UDC: 339.138
• COBISS.SI-ID: 18741222
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: international business, marketing, marketing strategy, products, price, business communication, standardization, case study