Značilnosti nakupnega procesa in vpliv oglaševanja na porabnikovo odločitev o nakupu avtomobila : diplomsko delo

Značilnosti nakupnega procesa in vpliv oglaševanja na porabnikovo odločitev o nakupu avtomobila : diplomsko delo
ID Tomšič, Tjaša (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/UPES/tomsic216.pdf This link opens in a new window

Language:	Slovenian
Keywords:	trženje, nakup, potrošnik, odločanje, blagovne znamke, oglas, raziskave, analiza
Work type:	Bachelor thesis/paper
Typology:	2.11 - Undergraduate Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[T. Tomšič]
Year:	2009
Number of pages:	23 str., 6 str. pril.
PID:	20.500.12556/RUL-13670
UDC:	659.1
COBISS.SI-ID:	18737894
Publication date in RUL:	11.07.2014
Views:	904
Downloads:	123
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Language:	Unknown
Keywords:	marketing, purchasing, consumer, decision making, trademarks, advertisement, research, analysis

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