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Značilnosti nakupnega procesa in vpliv oglaševanja na porabnikovo odločitev o nakupu avtomobila : diplomsko delo
ID
Tomšič, Tjaša
(
Author
),
ID
Bodlaj, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/UPES/tomsic216.pdf
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Language:
Slovenian
Keywords:
trženje
,
nakup
,
potrošnik
,
odločanje
,
blagovne znamke
,
oglas
,
raziskave
,
analiza
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[T. Tomšič]
Year:
2009
Number of pages:
23 str., 6 str. pril.
PID:
20.500.12556/RUL-13670
UDC:
659.1
COBISS.SI-ID:
18737894
Publication date in RUL:
11.07.2014
Views:
1050
Downloads:
126
Metadata:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
purchasing
,
consumer
,
decision making
,
trademarks
,
advertisement
,
research
,
analysis
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