Pomen zaznane samoučinkovitosti pri trajnostni potrošnji : magistrsko delo

Lazar, Tinkara (author), Golob, Urša (mentor)

V tem magistrskem delu je osrednje področje raziskovanja trajnostno vedenje potrošnikov. S pomočjo socialno kognitivne teorije Alberta Bandure (1986), ki je bila v literaturi okoljske psihologije doslej že večkrat uporabljena za raziskovanje okoljsko odgovornega vedenja, me je zanimalo predvsem, kako in ali sploh samoučinkovitost, kot ena temeljnih postavk teorije, vpliva na posameznikovo (trajnostno) potrošniško vedenje. V teoreticˇnem delu naloge so podrobneje opredeljeni pojmi trajnostne potrošnje in trajnostnega potrošnika, predstavljene vse relevantne in najpogosteje uporabljene teorije za raziskovanje trajnostnega vedenja potrošnikov in pa predstavljena socialno kognitivna teorija in pojem samoučinkovitosti ter njun pomen pri razpravi o trajnostnem potrošniškem vedenju. Na podlagi obstoječih raziskav sem oblikovala model relevantnih determinant, ki vplivajo bodisi na zaznano samoučinkovitost bodisi na nakupno namero posameznika. S pomočjo empirične raziskave sem ugotovila, da v zastavljeni shemi vpliv zaznane samoučinkovitosti na nakupno namero ni bil znaten. Večji vpliv je prevzela notranja motivacija posameznika, kot relevantna spremenljivka pa se je izkazala tudi zaznana sposobnost vplivanja na druge.

• Language: Slovenian
• Keywords: trajnostna potrošnja, trajnostno vedenje potrošnika, samoučinkovitost, socialno kognitivna teorija, nakupna namera
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [T. Lazar]
• Year: 2022
• Number of pages: 76 str.
• PID: 20.500.12556/RUL-136682
• UDC: 366:502.131.1(043.2)
• COBISS.SI-ID: 108513539
• Publication date in RUL: 15.05.2022

LAZAR, Tinkara, 2022, Pomen zaznane samoučinkovitosti pri trajnostni potrošnji : magistrsko delo [online]. Master’s thesis. Ljubljana : T. Lazar. [Accessed 18 May 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=136682

Secondary language

• Language: English
• Title: The importance of perceived self-efficacy in sustainable consumption

Abstract

The central area of research in this paper is sustainable consumer behaviour. With the help of Albert Bandura's social cognitive theory (1986), which has been used several times in the field of environmental psychology, my goal was to further investigate how and whether at all self-efficacy as one of the key constructs of the social cognitive theory affects consumer behaviour. The theoretical part of the thesis defines the concept of sustainable consumption and provides further insight into the field of sustainable consumer behaviour. It also presents the most commonly used theoretical approaches for research and highlights the importance of social cognitive theory and the concept of self-efficacy in discussing sustainable consumer behaviour. Based on existing research, I have developed a model of research with relevant determinants that affect either the perceived self-efficacy or the purchase intention of the individual. With the help of empirical research, I found that in the proposed model, the impact of perceived self-efficacy on purchase intention was not significant. The intrinsic motivation of the individual had a greater influence in this case, and the perceived ability to influence others also proved to be a relevant variable.

• Keywords: sustainable consumption, sustainable consumer behaviour, self-efficacy, social cognitive theory, purchase intention