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Vpliv trenj pri uravnoteževanju kratkoročnih in dolgoročnih trženjskih strategij na trženjsko komuniciranje podjetij : magistrsko delo
ID Čebulj, Irena (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/cebulj4485-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, strategija trženja, cilj, pozicioniranje proizvoda, ustvarjalnost, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[I. Čebulj]
Year:2021
Number of pages:IV, 62, 13 str.
PID:20.500.12556/RUL-134566 This link opens in a new window
UDC:339.13
COBISS.SI-ID:91955203 This link opens in a new window
Publication date in RUL:20.01.2022
Views:1089
Downloads:61
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ČEBULJ, Irena, 2021, Vpliv trenj pri uravnoteževanju kratkoročnih in dolgoročnih trženjskih strategij na trženjsko komuniciranje podjetij : magistrsko delo [online]. Master’s thesis. Ljubljana : I. Čebulj. [Accessed 17 March 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/cebulj4485-B.pdf
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Secondary language

Language:English
Title:The influence of friction in balancing short-term and long-term marketing strategies on companies' marketing communication
Keywords:marketing, business cvommunication, marketing strategy, goal, positioning, creativity, research, analysis

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