The role of marketing in building the resilience of local governments to crises : the case of the Canton Sarajevo government during the COVID-19 pandemic

Radončić, Ena (author), Arslanagić-Kalajdžić, Maja (mentor)

• Language: English
• Keywords: Bosnia and Herzegovina, local governemnt, communities, Sarajevo, marketing, crises, pandemic, Covid-19, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [E. Radončić]
• Year: 2021
• Number of pages: II, 78, 3 str.
• PID: 20.500.12556/RUL-134515
• UDC: 339.138
• COBISS.SI-ID: 88641283
• Publication date in RUL: 20.01.2022

Secondary language

• Language: Slovenian
• Title: Vloga trženja pri vzpostavljanju odpornosti lokalnih skupnosti na krize: primer vlade kantona Sarajevo v času pandemije COVID-19
• Keywords: BIH, lokalna samouprava, občine, Sarajevo, trženje, krize, pandemija, Covid-19, raziskave, analiza