Javni radio: javni interes in boj za poslušalce – študija primerov Vala 202 in Hitradia Ö3 : študija primerov Vala 202 in Hitradia Ö3

Pernat, Blaž (author), Verovnik, Tina (mentor)

Ključno poslanstvo javnih medijev in s tem tudi javnih radijskih programov je delovanje v javnem interesu. To pomeni, da morajo občinstvom zagotavljati kakovostne informativne, izobraževalne, kulturne in razvedrilne vsebine. Ker je produkcija kakovostnih vsebin tudi precej draga, je javnim radijskim programom zagotovljeno javno financiranje. Vse to pa so razlogi, da se morajo javni radijski programi razlikovati od komercialnih, ki so prepuščeni zgolj trgu. Kljub temu tudi javne radijske postaje s komercialnimi tekmujejo za poslušanost, zato razvijejo določeno strategijo odziva na komercialno konkurenco. Slovenski javni radijski program Val 202 in avstrijski javni radijski program Ö3 želita poslušalce nagovarjati na bolj sproščen način, prav tako si prizadevata pridobiti čim več mlajših poslušalcev, a kljub podobnim ciljem to počneta na zelo različne načine – Val 202 s številnimi daljšimi in poglobljenimi govornimi vsebinami ter izborom večinoma nekomercialne glasbe, Ö3 pa s kratkimi govornimi vsebinami ter poudarkom na razvedrilnih vsebinah in komercialno uspešni glasbi. Na podlagi analize virov, intervjujev z vodstvom obeh radijskih programov in sistematičnim poslušanjem obeh programov sem analiziral njune programske značilnosti – podobnosti in razlike – ter predvsem, kako izpolnjujeta svoje poslanstvo delovanja v javnem interesu.

• Language: Slovenian
• Keywords: javni radio, komercialni radio, programska shema, javni interes, poslušanost
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [B. Pernat]
• Year: 2022
• Number of pages: 108 str.
• PID: 20.500.12556/RUL-134449
• UDC: 075.1:316.77(497.4:436)(043.2)
• COBISS.SI-ID: 93603843
• Publication date in RUL: 15.01.2022

Secondary language

• Language: English
• Title: Public service radio: public interest and battle for listeners – a case study of Val 202 and Hitradio Ö3 : magistrsko delo

Abstract

The main mission of public service media, including public service radio stations, is to act in the public interest. So they have to provide their audiences with high quality news, culture, entertainment and educational content. Production of high quality content is usually costly, that is why they are publicly funded. For all these reasons public service radio stations have to differ from commercial radio programs, which are entirely left to market forces. Nevertheless, public service radio programs compete with commercial radio stations for listeners, therefore they develop certain strategies of reaction to commercial rivals. The Slovene public service radio program Val 202 and the Austrian public service radio station Ö3 want to address listeners in a more relaxed way and both of them try to attract as many younger listeners as possible. Despite similar goals their approaches are considerably different. Val 202 offers a lot of longer and indepth speech content and plays mostly noncommercial music. On the other hand Ö3 follows the principle »more music, less talk« with an emphasis on entertainment and hit songs. Based on the analysis of sources, interviews with the management staff, and systematic listening of both mentioned radio stations I have analyzed their characteristics – similarities and differences – and especially the ways they are fulfilling their obligation to act in public interest.

• Keywords: public radio, commercial radio, radio scheme, public interest, ratings