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Slabosti digitalnega trženja z vidika oglaševalskih agencij in oglaševalcev : magistrsko delo
ID Lapanja, Ana (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lapanja4382-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, elektronsko trženje, digitalizacija, blagovne znamke, image, varnost, efektivnost, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Lapanja]
Year:2021
Number of pages:III, 62, 51 str.
PID:20.500.12556/RUL-133480 This link opens in a new window
UDC:339.138
COBISS.SI-ID:82228995 This link opens in a new window
Publication date in RUL:20.12.2021
Views:729
Downloads:81
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Secondary language

Language:English
Title:Downsides of digital marketing from advertising agencies' and advertisers' point of view
Keywords:trženje, electronic marketing, digitalization, brands, image, safety, efficiency, research, analysis

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