In my MA thesis, I explored the possibilities of using data in shaping our future. I focused primarily on privacy issues and the ethical use of data to create a control-based society. I focused on current situation and current practices in use. I also looked into manipulation that is based on the detailed profile of an individual, created through the collection and tracking of data. I focused on using mobile phones as surveillance devices, that we always carry with us and thus enable constant surveillance, due to our ignorance or sometimes just because we think that we have nothing to hide from collectors of our behavioral data. I see the solution to this problem in increasing the awareness among individuals in regulation and in creating tools that enable the individual to use digital products safely and in an informed way, without compromising their privacy.
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