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Nakupne navade generacij X in Y: med premišljeno in kompulzivno potrošnjo : magistrsko delo
ID Rupret, Klara (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/rupret4334-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, nakup, odločanje, vedenje potrošnikov, medgeneracijske razlike, komparacije, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Rupret]
Year:2021
Number of pages:IV, 79, 56 str.
PID:20.500.12556/RUL-132652 This link opens in a new window
UDC:366
COBISS.SI-ID:80593923 This link opens in a new window
Publication date in RUL:03.11.2021
Views:590
Downloads:49
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Secondary language

Language:English
Title:Buying habits of generations X and Y: between considerate and compulsive consumption
Keywords:marketing, purchasing, decision making, consumer behaviour, generation gap, comparisons, analysis

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