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Nakupne navade generacij X in Y: med premišljeno in kompulzivno potrošnjo : magistrsko delo
ID
Rupret, Klara
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/rupret4334-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
nakup
,
odločanje
,
vedenje potrošnikov
,
medgeneracijske razlike
,
komparacije
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[K. Rupret]
Year:
2021
Number of pages:
IV, 79, 56 str.
PID:
20.500.12556/RUL-132652
UDC:
366
COBISS.SI-ID:
80593923
Publication date in RUL:
03.11.2021
Views:
882
Downloads:
73
Metadata:
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Secondary language
Language:
English
Title:
Buying habits of generations X and Y: between considerate and compulsive consumption
Keywords:
marketing
,
purchasing
,
decision making
,
consumer behaviour
,
generation gap
,
comparisons
,
analysis
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