Pomladitev blagovne znamke s targetiranjem nove ciljne skupine : zaključna strokovna naloga visoke poslovne šole

Đođ, Nika (author), Kolbl, Živa (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, mediji, družbena omrežja, blagovne znamke, medgeneracijske razlike, spremembe
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Đođ]
• Year: 2021
• Number of pages: II, 25, 8 str.
• PID: 20.500.12556/RUL-132604
• UDC: 339.138
• COBISS.SI-ID: 78413059
• Publication date in RUL: 09.11.2021

ĐOĐ, Nika, 2021, Pomladitev blagovne znamke s targetiranjem nove ciljne skupine : zaključna strokovna naloga visoke poslovne šole [online]. Bachelor’s thesis. Ljubljana : N. Đođ. [Accessed 24 August 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/vps_diplome/dod1917.pdf

Secondary language

• Language: English
• Title: Brand rejuvenation by targeting a new group of consumers
• Keywords: marketing, electronic marketing, media, social networks, brands, generation gap, changes