The Slovenian public space is facing excessive and unregulated advertising and, consequently, the deterioration of road safety due to the erection of advertising facilities.
The master's thesis presents the results of analyzes for the necessary normative improvements that could contribute to better regulation with an emphasis on better traffic safety, improved control and reduction of differences between regulations and practice.
The results of the performed analysis prove that the normative framework in the field of advertising allows for an increase in inconsistencies between regulations and the actions of bodies rather than resolving them. Municipal interests prevail over the higher revenues that advertising companies pay for advertising space, so ads there are also significantly more invasive. Public space is thus not managed solely in the public interest. Due to the norms that allow this, the scope of advertising has expanded too much and private or financial benefit has prevailed in the entire public space. As a result, there is an increase in conflicts in space, excessive light pollution, and at the same time advertising itself loses its effect precisely because of its oversaturation in space.
The master's thesis examines and compares the facts, regulations and procedures of the field between Slovenia and the neighboring country of Austria, which are both members of the EU, in order to discover their similarities and differences. The paper also presents the practices and problems of the authorities that they have due to unregulated and unclear regulations in the implementation of procedures in order to be able to regulate and change sectoral legislation on the part of the state.
The results of the analysis confirmed the hypothesis that the current legislation in Slovenia is regulated in terms of areas and levels, which causes major problems in the field of road safety.
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