After it’s expulsion from the society at the end of the World War II, racism has transformed itself and began to see a renewed rise under the pretense of a ‘good patriot’ and respect for diversity. This time in the more benign shape, new racism (or neo-racism, cultural racism) with it’s complementing neo-racist and populist discourse, has been implemented into the agenda of nationalist movements and political parties, that have been on a steep rise in popularity. The first part of my thesis includes a distinction between racism and neo-racism, characteristics of the new racism, its various theoretical frameworks and its at least partial inability to address the new arising issue. I also analyse populism and its many discourse approaches. In the empirical part, through the analysis of the two previous researches of Slovenian democratic party (SDS) and New Slovenija (NSi), I present the characteristics and specifics of neo-racist and populist discourse. I also exhibit the methodological frame for my case study - Slovenian Identity movement. The research results highlighted some of the specifics of the neo-racist and populist discourse; the interplay of polarisation strategies (us-others), ‘scapegoat’ and threat discourse. Victimhood and usual ‘ethnopluralist’ discourses are also presented with some elements of explicit racist discourse.
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