Absorbed in technology but digitally overloaded : interplay effects on gig workers' burnout and creativity

Bunjak, Aldijana (author), Černe, Matej (author), Popovič, Aleš (author)

Technology has facilitated platform-mediated work, and individuals are often encouraged to engage with technology using various digital solutions. However, for platform workers, the use of technology can lead to digital overload, which may negatively impact their burnout and performance. In this paper, we examine the interplay between individuals' cognitive absorption in technology and technology overload in predicting gig workers' creative output. Using empirical data from 263 Amazon Mechanical Turk platform workers, we show that cognitive absorption positively predicts gig workers' creativity. However, moderated-mediation analysis shows that in the case of high technology overload, cognitive absorption with technology leads to burnout and reduces creativity levels of the workers.

• Language: English
• Keywords: gig work, creativity, cognitive absorption, technology overload, burnout
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business
• Publication status: Published
• Publication version: Version of Record
• Year: 2021
• Number of pages: 12 str.
• Numbering: Vol. 58, iss. 8, art. 103533
• PID: 20.500.12556/RUL-132174
• UDC: 659.2:004
• ISSN on article: 0378-7206
• DOI: 10.1016/j.im.2021.103533
• COBISS.SI-ID: 77344003
• Publication date in RUL: 15.10.2021

Record is a part of a journal

• Title: Information & management
• Shortened title: Inf. manage.
• Publisher: Elsevier
• ISSN: 0378-7206
• COBISS.SI-ID: 6313479

Licences

• License: CC BY 4.0, Creative Commons Attribution 4.0 International
• Link: http://creativecommons.org/licenses/by/4.0/
• Description: This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.