Vpliv socialnih omrežij na obisk slovenskih gora

Zevnik, Tina (author), Cigale, Dejan (mentor)

V zadnjih letih je na socialnih omrežjih viden velik porast vsebin, ki so povezane z pohodništvom in gorništvom: vse več ljudi deli fotografije in opise osvojenih vrhov, pojavljajo se ključniki na temo gorništva, tvorijo se omrežne skupine, ki povezujejo ljudi z enakimi interesi in prostočasnimi dejavnostmi okoli obiskovanja gora. Ker sem želela ugotoviti, ali ima uporaba socialnih omrežij pri Slovencih kakšen vpliv na obisk gora, sem se odločila, da izvedem anketiranje, s katerim bi pridobila podatke, ki bi mi pomagali odgovoriti na zastavljena vprašanja in odkriti možne korelacije med obiskom gora in socialnimi omrežji. V prvem delu zaključne seminarske naloge se posvetim osvetlitvi problema, razlagi terminov in zgodovini ter razširjenosti pohodništva oz. gorništva med Slovenci, pa tudi uporabi socialnih omrežij. V drugem delu predstavim in razložim postopek in rezultate anketiranja, ki smo ga izvajali na različnih lokacijah v slovenskem visokogorju.

• Language: Slovenian
• Keywords: rekreacija, planinarjenje, gorski turizem, socialna omrežja, anketiranje
• Work type: Bachelor thesis/paper
• Organization: FF - Faculty of Arts
• Year: 2021
• PID: 20.500.12556/RUL-131785
• Publication date in RUL: 03.10.2021

Secondary language

• Language: English
• Title: The influence of social media on visiting the Slovenian mountains

Abstract

In recent years, a huge increase in content related to hiking and mountaineering can be seen on social media: more and more people are sharing photos and descriptions of conquered peaks, hashtags on mountaineering are emerging, networking groups are forming, connecting people with the same interests and leisure activities related to mountaineering. I wanted to determine whether the use of social media has any impact on visiting the mountains among Slovenes, so I decided to conduct a survey to obtain data that would provide me with an answer this question and help me discover possible correlations between visiting the mountains and social media. In the first part of the final seminar paper, I focus on explaining the topic, the terms used and lastly the history and prevalence of hiking and mountaineering among Slovenes, as well as the use of social media. In the second part, I present and explain the procedure and results of the survey, which we conducted at various locations across Slovenian mountains.

• Keywords: recreation geography, mountaineering, mountain tourism, conducting a survey, social media