The purpose of this thesis is to find out how to increase the average length of stay of tourists in Goriška brda. Tourism in Brda emerged in the 1980s and has been steadily growing ever since. In the past years, the number of Slovenian and foreign tourists has drastically increased, but the length of stay is still short. The studies in this field are important as their results can be used to develop effective promotion and strategy for the tourism in the region. Statistical data relating to arrivals and overnight stays can be used to track this trend. Interviews with actors in tourism (municipality, accommodation providers, event organisers) and my ideas present proposals on how to improve the situation. To that end, networking between all actors in tourism and collaboration with neighbouring regions is necessary.
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