Oblikovanje označevalnega sistema kolesarskih poti na področju Slovenije

Popit, Eva (author), Kozole, Emil (mentor), Kenda, Boštjan Botas (co-mentor)

V svoji diplomski nalogi sem se ukvarjala s problematiko pomanjkanja slovenske kolesarske infrastrukture. Ob porastu priljubljenosti kolesarstva v Sloveniji je problematika relevantna za vse večje število ljudi. Namembnost rekreativnega kolesarstva sta predvsem športno preživljanje prostega časa in nadgradnja kolesarskega performansa. Če rekreativni kolesar med aktivnostjo več pozornosti nameni usmerjanju kot aktivnosti sami, lahko ugotovimo, da infrastruktura ni dovolj dovršena. Za reševanje problema sem zasnovala aplikacijo, ki kolesarju pomaga pri njegovi aktivnosti – s sledenjem GPS signala ga na njegovi poti usmerja, beleženje svoje poti pa lahko kolesar po principu crowdsourcinga doda v bazo kolesarskih tras po Sloveniji. Prevoženo pot lahko kolesar z drugimi uporabniki aplikacije deli tudi z objavo na svojem uporabniškem profilu. Kot rekreativna kolesarka sem problem kot relevanten zaznala že pred začetkom dela na projektu. Zaradi pomanjkljivih usmerjevalnih oznak na poti, oziroma zaradi popolne odsotnosti usmerjevalnega sistema je bila uspešna navigacija med kolesarjenjem povsem nemogoča. Eno izmed svojih izkušenj sem v raziskovanju kasneje opredelila kot storitveni safari. Na začetku raziskovanja sem se lotila analize slovenske kolesarske infrastrukture, informacijskega oblikovanja ter usmerjanja. Z uporabo kvantitativne metodologije pa sem prvotno raziskovalno vprašanje razširila. S pomočjo intervjujev in izrisa uporabniške poti sem ugotovila, da sem infrastrukturni problem osnovala le na lastnem izkustvu. Izkazalo se je, da pomanjkanje označb predstavlja le del problema. Ob tem spoznanju sem projektu zastavila novo obliko in se lotila izdelave sistema. S pomočjo likovnih in tipografskih sredstev sem zasnovala koncept navigacijske kolesarske aplikacije. Za doseganje sistematične rešitve sem principe usmerjanja aplicirala na digitalni prostor. Tako sem na nivoju posamezne trase dosegla informacijsko zasnovo, ki bi lahko kasneje opremljala tudi fizične oznake. V svoji nalogi sem z metodo informacijskega oblikovanja nadgradila začetno opredelitev problema, s tem bolje definirala smer reševanja in lažje izbrala ustrezen pristop. Le z aktivnim sodelovanjem uporabnikov je namreč mogoče izboljšati njihovo uporabniško izkušnjo. Predstavljeni koncept pa vendar brez strokovne podpore ter ustreznih sredstev ostaja le ena izmed idej o izboljšavi vsakodnevnega življenja.

• Language: Slovenian
• Keywords: vizualne komunikacije, grafično oblikovanje, usmerjanje, označevanje, kolesarstvo, oblikovanje aplikacije, oblikovanje sistema, uporabniška izkušnja, diplomska naloga
• Work type: Bachelor thesis/paper
• Organization: ALUO - Academy of Fine Arts and Design
• Year: 2021
• PID: 20.500.12556/RUL-130893
• Publication date in RUL: 18.09.2021

Secondary language

• Language: English
• Title: Designing a wayfinding system for cycle paths in Slovenia

Abstract

The following thesis deals with the lack of cycling infrastructure in Slovenia. With the recent growth of popularity of cycling in Slovenia, the absence is becoming ever more relevant. Recreational cyclists wish to improve their performance and spend their leisure time in an active manner but often they have to pay more attention to wayfinding than cycling itself, which a clear sign of the insufficiency of Slovenia’s current cycling infrastructure. To tackle the problem, I developed a mobile application to help cyclists along their way - by tracking GPS signal the application helps in wayfinding along the route, and cyclists can also publish their routes on their profiles. Via crowdsourcing, they can also share their routes onto the Slovenian cycling routes database. As a recreational cyclist, I experienced this problem first-handedly and thus saw it as relevant before starting to work on this project already. Due to a lack of directional signs on routes and a complete absence of a comprehensive directional system, satisfactory navigation was not possible. As I began my research, I later defined one of my cycling experiences as a ‘service safari’. I started my research by analyzing Slovenia’s cycling infrastructure, the general information design and wayfinding. I later expanded the original research question using a quantitative method. With the help of interviews and a user journey diagram that I constructed, I found that the defined infrastructure problem was based solely on my own experiences. The lack of directional sings turned out to be just part of the problem. With this in mind, I redesigned the project and began forming an application system. I designed the concept for a navigation cycling application using visual and typographic means. I applied wayfinding principles to the digital space in order to develop a systematic solution. I hence developed an information design based on individual route level that could later also equip directional signs in the actual physical environment.In my assignment I used the information design method to reassess the initial definition of the problem, which enabled me to better define the solution and choose an appropriate approach to achieve it. The user experience can only be improved through the user’s active participation in the process. Without professional support and adequate resources however, the concept I present here represents just one possible idea for improving everyday life of cyclists in Slovenia.

• Keywords: visual communications, graphic design, wayfinding, signage, cycling, app design, system design, user experience, BA thesis