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Analiza trženjskega komuniciranja onkoloških zdravil v EU in ZDA : magistrsko delo
ID Čobanović, Urška (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/cobanovic4070-B.pdf This link opens in a new window

Language:Slovenian
Keywords:EU, ZDA, farmacevtska industrija, zdravila, trženje, poslovno komuniciranje, oglaševanje, mednarodne primerjave, primeri, Novartis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[U. Čobanović]
Year:2020
Number of pages:III, 57, 1 str.
PID:20.500.12556/RUL-130666 This link opens in a new window
UDC:339.138
COBISS.SI-ID:48523779 This link opens in a new window
Publication date in RUL:18.09.2021
Views:993
Downloads:71
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Secondary language

Language:English
Title:An analysis of oncology drugs marketing communication in the EU and USA
Keywords:EU, USA, pharmaceutical industry, medication, marketing, business communication, advertising, international comparisons, cases, Novartis

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