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Dejavniki zadovoljstva potrošnikov s kakovostjo storitev kontaktnega centra pri obravnavi vhodnih stikov : magistrsko delo
ID Durakovič, Anita (Author), ID Petrovčič, Andraž (Mentor) More about this mentor... This link opens in a new window

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Abstract
Kontaktni centri zadnjih nekaj let pridobivajo pomembnost v odnosu med potrošniki in podjetji. V času, ko je epidemija COVID-19 zaznamovala svet, pa so kontaktni centri celo postali ena osrednjih stičnih točk stika s podjetjem. Ravno zato je pomembno, da kontaktni centri ocenjujejo svoje delovanje ter merijo svojo uspešnost z vidika raznih dejavnikov. V magistrskem delu nas je zanimalo, kako dejavniki prijaznosti in strokovnosti agentov, čakalnega časa, hitrega reševanja zahtevkov oz. vprašanj ter razumljivosti in jasnosti odgovora vplivajo na zadovoljstvo potrošnikov s kakovostjo storitev kontaktnega centra, ali prihaja do sprememb v zadovoljstvu med potrošniki, ki so v stik s kontaktnim centrom stopili po telefonu ali e-pošti, ter ali se je zadovoljstvo s kontaktnim centrom spremenilo v času epidemije COVID 19. V empirični študiji smo s hierarhično multiplo linearno regresijo z interakcijami analizirali anketne podatke o vhodnih stikih zadovoljstva s kontaktnim centrom slovenskega energetskega podjetja iz treh merjenj (marec 2020, oktober 2020 in marec 2021). Rezultati kažejo, da na zadovoljstvo s kontaktnim centrom v vseh merjenjih pozitivno vplivata le zadovoljstvo z odzivnim časom in zadovoljstvo s strokovnostjo agenta. Prihaja tudi do statistično značilnih sprememb v povprečnem zadovoljstvu z dejavniki med posameznimi merjenji ter načini stika s kontaktnim centrom. Ugotovitve tudi pokažejo, da je imela epidemija COVID-19 vpliv na zadovoljstvo s kakovostjo storitev kontaktnega centra.

Language:Slovenian
Keywords:kontaktni center, zadovoljstvo potrošnikov, dejavniki zadovoljstva, kakovost storitev za potrošnike, komunikacijski kanal
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:[A. Durakovič]
Year:2021
Number of pages:73 str.
PID:20.500.12556/RUL-130434 This link opens in a new window
UDC:366:005.7(043.2)
COBISS.SI-ID:78961667 This link opens in a new window
Publication date in RUL:15.09.2021
Views:1518
Downloads:216
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Secondary language

Language:English
Title:Factors of consumer satisfaction with the quality of contact center services when managing inbound contacts.
Abstract:
Contact centers have gained importance in the customer relationship management over the last few years. In particular, contact centers have, during the COVID-19 stay-at-home measures, become even more important, often representing the only direct contact point of a company with its consumers. Hence, it is vital for contact centers to evaluate and measure their performance against various indicators and factors. This thesis investigates how factors of friendliness and professionalism of agents, waiting time, quick resolution of claims or questions, and the comprehensibility and clarity of an answer potentially affect consumer satisfaction with the quality of contact center services. In addition, this thesis explores whether there is a difference in satisfaction between consumers who contacted the contact center by telephone or e-mail, and whether satisfaction with the contact center has changed during the COVID-19 epidemic. In an empirical study, survey data on satisfaction with the input contacts for a contact center of a Slovenian energy company, collected from three separate measurements (March 2020, October 2020, and March 2021), was analyzed. The results of three hierarchical multiple linear regression models showed that satisfaction with the contact center in all three measurements is positively affected only by satisfaction with the response time and satisfaction with the professionalism of the agent. Significant changes were also found in the average satisfaction with the factors between individual measurements and the communication channel. The results also show that the COVID-19 epidemic had an impact on satisfaction with the quality of contact center services.

Keywords:contact center, customer satisfaction, satisfaction factors, quality of service for consumers, communication channel

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