Posebnosti trženja nizkostroškovnih letalskih prevoznikov : magistrsko delo

Šuligoj, Aleš (author), Zalaznik, Maja (mentor), Mihalič, Tanja (co-mentor)

• Language: Slovenian
• Keywords: letalski promet, podjetje, trženje, trg, stroški, oblikovanje cene, poslovno komuniciranje, kadri, case study, Southwest Airlines
• Work type: Master's thesis
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Šuligoj]
• Year: 2008
• Number of pages: V, 81 str.
• PID: 20.500.12556/RUL-13036
• UDC: 339.138
• COBISS.SI-ID: 18139110
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: air traffic, enterprises, marketing, market, costs, pricing, business communication, personnel, case study, Southwest Airlines