Izdelava uporabniškega vmesnika aplikacije za upravljanje oglaševalskih entitet na Facebooku

KLEMENČIČ, ŽIGA (author), Smrdel, Aleš (mentor)

Diplomska naloga se ukvarja s procesom načrtovanja in razvoja ospredja, torej uporabniškega vmesnika in uporabniške izkušnje spletne aplikacije, ki olajšuje oglaševanje na Facebook oglaševalski platformi, ki med drugim velja za eno izmed večjih. Uporabniški vmesnik je v večini razvit v ReactJS, za pridobivanje podatkov iz zaledja pa uporablja GraphQL. Aplikacija avtomatizira pridobivanje novih uporabnikov in podpise njihovih pogodb v različnih jezikih in državah, ponuja tudi možnost plačevanja za oglaševalske storitve. Upravljalcem aplikacije pa ponuja enostaven in hiter pregled nad uporabniki, njihovimi pogodbami, statistiko njihovih oglaševalskih računov, generiranje statističnih poročil za potrebe financ, upravljanje oglaševalskih entitet in določanje omejitev porabe denarja teh entitet.

• Language: Slovenian
• Keywords: oglaševanje, uporabniški vmesnik, uporabniška izkušnja, ospredje, uporabnik
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FRI - Faculty of Computer and Information Science
• Year: 2021
• PID: 20.500.12556/RUL-130333
• COBISS.SI-ID: 77655811
• Publication date in RUL: 13.09.2021

Secondary language

• Language: English
• Title: User interface development for managing ads entities on Facebook ads platform

Abstract

This BSc thesis presents the process of planning and developing of a web application, used to support advertisers that use Facebook advertising platform, which is one of the biggest such platforms, with the main focus on the frontend of the application, it's user interface and user experience. The application's frontend is mostly written in ReactJS, and it uses GraphQL to query backend. The application automizes the onboarding process of new clients and lets them digitally sign the contract, that can be in multiple languages, that is needed to start advertising through the application. The clients can also add money for their advertising needs through the application. The application also has a separate segment for administrators, where they can quickly look over the clients, their contracts, statistics of their advertising accounts, generate statistic reports for the needs of finance, managing entities used for advertising and setting spend limits for those entities.

• Keywords: advertising, user interface, user experience, frontend, user