Oblikovanje prototipa spletnega mesta za blagovno znamko Atma

Muha, Špela (author), Javoršek, Dejana (mentor)

Namen diplomskega dela je izdelava in oblikovanje uporabnikom privlačnega, enostavnega za uporabo in funkcionalnega spletnega mesta za blagovno znamko Atma. V teoretičnem delu so definicije pojmov in razlage kriterijev, ki smo jih uporabili pri izdelavi spletnega mesta. S pomočjo zastavljenih kriterijev smo v nadaljevanju analizirali spletna mesta konkurenčnih blagovnih znamk. Z analizo konkurence smo ugotovili, katere kriterije spletna mesta dosegajo in katere ne. Tako bomo hkrati zagotovili, da bo naše spletno mesto zadoščalo osnovnim kriterijem spletnega oblikovanja in bo v skladu s trenutnimi trendi. Le tako bo namreč omogočena dobra uporabniška izkušnja in dobra prodaja izdelkov. V eksperimentalnem delu so predstavljene metode dela in kriteriji, ki smo jih uporabili pri analizi konkurence ter načrtovanje in testiranje prototipa spletnega mesta za blagovno znamko Atma. Prav tako vključuje razlago procesa oblikovanja ter snovanja informacijske arhitekture in žičnih modelov ter predstavitev oblikovne podobe blagovne znamke Atma, ki je bila uporabljena pri izdelavi spletnega mesta. Na koncu diplomske naloge so predstavljeni rezultati in sklepi, pridobljeni z analizo konkurence, informacijska arhitektura in žični modeli spletnega mesta. Prikazan je tudi nadaljnji postopek oblikovanja glave in noge, ostalih komponent spletnih strani in proces prototipiranja. V nadaljevanju so zapisani rezultati testiranja prototipa, nato pa sledi predstavitev končne podobe spletnega mesta. Rezultat diplomskega dela je interaktiven prototip spletnega mesta blagovne znamke Atma, ki bo uporabljen kot izhodišče za nadaljnjo izdelavo, postavitev in objavo končnega spletnega mesta.

• Language: Slovenian
• Keywords: uporabniški vmesnik, kriteriji kakovosti, interaktivni prototip, blagovna znamka, Atma
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2021
• PID: 20.500.12556/RUL-130107
• Publication date in RUL: 10.09.2021

Secondary language

• Language: English
• Title: Website prototype design for the Atma brand

Abstract

The purpose of this diploma thesis is to create and design a functional and user-friendly website for the Atma brand. Within the theoretical section, the definitions of specific terms and explanations of the criteria are utilized in the creation of the website. According to the set criteria, we analyzed the websites of competing brands. In doing so, we determined which criteria the websites meet and which they do not. At the same time, we will ensure that our own website meets the basic criteria of the web design process and therefore is in line with current trends. Only then can we ensure a good user experience and consequently a complete, sellable product. The experimental section presents the work methods and criteria used in the analysis of the competition and the design of a prototype website for the Atma brand. It also includes an explanation of the process of designing information architecture and wireframes. A presentation of the Atma brand style guide that was used during the design process is also included. At the end of the diploma thesis, the results and conclusions obtained from the analysis of the competition, information architecture, and wireframes of the website are presented. The additional process of designing the header, footer, and other remaining components of each web page is also shown. The explanation of the prototyping process follows. The results of theprototype testing are written below, followed by a presentation of the final image of the website. The result of this diploma thesis is an interactive prototype of the Atma brand website, which will be used as a starting point for further production, layout and publication of the final website.

• Keywords: user interface, the quality criteria, interactive prototype, brand, Atma