Raziskovanje korporacijske trajnosti na dimenziji megatrenda šibke-močne trajnosti : diplomsko delo

Karamatić, Tea (author), Golob, Urša (mentor)

Pri vprašanju trajnostnega razvoja in reševanja posledic podnebnih sprememb podjetja postajajo vse pomembnejši akterji. Zavezanost organizacij k trajnosti se namreč vztrajno povečuje. Kljub temu pa področje korporacijske trajnosti ostaja kritizirano, saj podjetja v trajnosti vidijo poslovno priložnost in zato njihovo delovanje ne prispeva aktivno k močni trajnosti. Namen diplomske naloge je bil torej raziskati pomen korporacijske trajnosti in pridobiti vpogled v to, kako podjetja razumejo trajnostni razvoj. Diplomsko delo je podprto s kvalitativnim pristopom raziskovanja, kjer smo na izbranem podjetju opravili študijo primera. Pregled teorije je pokazal, da za pojme, kot so trajnost, trajnostni razvoj, korporacijska trajnost, ni splošno sprejetih definicij, zato se znanstveniki zatekajo k obravnavi korporacijske trajnosti na dimenziji šibke-močne trajnosti. Za kvalitativno raziskavo smo tako uporabili Landrumov model umestitve korporacijske trajnosti na dimenzijo šibke-močne trajnosti. Ugotovitve analize so pod vprašaj postavile smisel močne trajnosti, stopnje, pri kateri gredo podjetja preko rasti in potrošnje ter se preusmerijo v vzajemno-koristen odnos z naravo.

• Language: Slovenian
• Keywords: korporacijska trajnost, trajnostni razvoj, dimenzija šibke-močne trajnosti, megatrend, korporacije.
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [T. Karamatić]
• Year: 2021
• Number of pages: 92 str.
• PID: 20.500.12556/RUL-130009
• UDC: 502.131.1:330.526.33(043.2)
• COBISS.SI-ID: 83965443
• Publication date in RUL: 10.09.2021

KARAMATIĆ, Tea, 2021, Raziskovanje korporacijske trajnosti na dimenziji megatrenda šibke-močne trajnosti : diplomsko delo [online]. Bachelor’s thesis. Ljubljana : T. Karamatić. [Accessed 18 May 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=130009

Secondary language

• Language: English
• Title: Exploring corporate sustainability on the megatrend of weak-strong sustainability

Abstract

When it comes to sustainable development and tackling the effects of climate change, companies are becoming an increasingly important actor. The commitment of organizations to sustainability is increasing. Nevertheless, the domain of corporate sustainability remains criticized due to the business opportunity that companies see in sustainability. The critics argue that their activities are not actively contributing to strong sustainability. Therefore, the purpose of this thesis was to explore the importance of corporate sustainability and get deeper understanding on how companies are evaluating sustainable development. The thesis is supported by a qualitative research for which we have conducted a case study of the selected company. The theory has shown that concepts such as sustainability, sustainable development, corporate sustainability do not have universally accepted definitions, thus scientists are defining corporate sustainability on the dimension of weak-strong sustainability. For the purpose of qualitative research, we therefore used Landrum's model of corporate sustainability stages. The findings of the thesis have raised the question about the sense of strong sustainability, a stage where companies don't pursue growth and consumption but rather decide to nurture the mutually beneficial relationship with nature.

• Keywords: corporate sustainability, sustainable development, dimension of weak-strong sustainability, megatrend, corporations.