Oblikovanje pisave in promocijskega materiala za vrtnarstvo

Krajnc, Gaja (author), Pušnik, Nace (mentor)

Grafično oblikovanje in tipografija nas spremljata na vsakem koraku, čeprav se tega na vsakodnevni ravni morda niti ne zavedamo. Vsaka knjiga, ki jo preberemo, vsak reklamni letak, ki ga prelistamo, in vsak izdelek, ki je pakiran v lično embalažo, je produkt spretnega prepleta slike in besede. Vse to se nam, kot uporabnikom, zdi povsem samoumevno, premalokrat pa se zavedamo, da za oblikovanjem stojijo številne študije, ki se trudijo vsak dan znova odkriti, kako narediti izdelek poučen, berljiv, sporočilno jasen in, najpomembnejše, vizualno bolj privlačen. Dandanes je še posebej za manjša podjetja izjemnega pomena, da na prenasičenem trgu ponudnikov izstopajo. Velikokrat k temu pripomore tudi privlačna in zapomnljiva grafična podoba, jasno oblikovan promocijski material, ki je med seboj skladen in se dopolnjuje, ter poznavanje ciljne skupine. »Karantenski časi«, v katerih živimo, so marsikoga prisilili k iskanju novih hobijev. Med aktivnosti, ki jim je v zadnjem letu močno zrasla priljubljenost, spadata tudi vrtnarjenje in urejanje okolice. Zaradi tega se z rastlinami srečujejo tudi ljudje, ki za gojenje rastlin nimajo ustreznega znanja. Z oblikovanjem poučne zgibanke in plakata si želimo vzgojo rastlin približati vsem tistim, ki rastlin ne poznajo, pa tudi tistim, ki se z njimi ukvarjajo že dolgo časa, ampak se vseeno želijo naučiti nekaj novega. Namen diplomske naloge je oblikovanje pisave ter uporaba le-te pri izdelavi grafične podobe za poučno promocijsko zgibanko za družinsko vrtnarijo Tement. Grafična podoba, izdelana za zgibanko, se bo aplicirala tudi na serijo informativnih plakatov. V teoretičnem delu smo opisali pomen tipografije v grafiki in kako jo uporabljamo na primeru promocijskih materialov. Pojasnili smo pomen osnovnih grafičnih elementov, kot sta barva in kompozicija, ter opisali značilnosti posameznih promocijskih izdelkov. Cilj diplomske naloge je načrtovanje preproste, dobro čitljive in berljive pisave, ki bo primerna za daljša besedila, ter oblikovanje promocijskega materiala, ki bo hkrati deloval tudi kot priročnik. V drugem, eksperimentalnem delu, smo podrobneje opisali vse faze oblikovanja. Opisana so uporabljena programska orodja ter predstavljen končni izdelek. Pri izdelavi izdelka smo se osredotočili predvsem na to, kako ohraniti konsistentno grafično podobo pri dveh popolnoma različnih komunikacijskih sredstvih. S pomočjo programa Glyphs smo načrtovali in oblikovali lastno pisavo ter jo aplicirali na promocijske materiale. Pri oblikovanju ilustracij in ostalih grafičnih elementov, postavitvi le- teh ter pri izbiri ustrezne barvne palete smo uporabljali programe iz Adobe Cloud Suite. Oblikovali smo zgibanko ter serijo plakatov, ki hkrati delujejo kot navodila, promocijski material in dekorativni izdelek. S pomočjo spletne ankete smo preverili ustreznost oblikovanja ter izvedeli, ali sploh in v katerih primerih širša množica dojema grafične izdelke kot izraz umetnosti. Končni rezultat je kratka zgibanka, s pomočjo katere predstavimo nabor jedilnih rastlin, ki jih najdemo na vrtnariji, ter serija plakatov, ki vsebujejo napotke, kako skrbeti za izbrane rastline.

• Language: Slovenian
• Keywords: grafično oblikovanje, plakat, promocijski material, tipografija, zgibanka
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2021
• PID: 20.500.12556/RUL-129810
• Publication date in RUL: 08.09.2021

Secondary language

• Language: English
• Title: Designing typeface and promotional material for gardening company

Abstract

Although we are not aware of this on a daily basis, we can find typography and graphic design everywhere around us. Every book we read, every flyer we flip, and every product packaged in neat packaging is the product of a skillful interweaving of image and word. As an external observer we often do not realize how many studies are made to rediscover the best way to make a product instructive, readable and most importantly attractive. Nowadays, it is especially important for smaller brands to stand out in the oversaturated market of providers. An attractive and memorable graphic image and clearly designed promotional material that is consistent are both very important when it comes to building a new image for a brand. It is also very important that brands thoroughly examine their target group. The "quarantine times" in which we live, have forced many to look for new hobbies. Activities that have grown in popularity in the last year include gardening. As a result, a lot of people do not have appropriate knowledge to grow plants. By designing an educational brochure and poster, we want to present plants to those who just picked up gardening as a hobby, as well as to those who have been enjoying it for a long time, but still want to learn something new. The purpose of the diploma thesis is to design a font and use it in the making of an educational promotional leaflet for the Tement gardening company. The graphic image created for the leaflet will also be applied to a series of informative posters. In the theoretical part we described the importance of typography in graphics and how we use it in the case of promotional materials. We explained the importance of basic graphic elements, such as color and composition, and described the characteristics of individual promotional products. The aim of the diploma thesis is to plan a simple, readable font that will be suitable for longer texts and to design promotional materials that will be visually appealing and will also work as a manual. In the second, experimental part, we described all the design phases. The used software tools are described, and the final product is presented. We mainly focused on how to maintain a consistent graphic image through different promotional materials. With the help of Glyphs software, we planned and designed our own font and applied it to promotional materials. We used programs from Adobe Cloud Suite to design illustrations and other graphic elements and select the appropriate color palette. We designed a leaflet and a series of posters that simultaneously act as instructions, promotional material and a decorative product. With the help of an online survey, we checked the adequacy of the design and found out in which cases a wider audience perceives graphic products as an expression of art. The result is a short brochure that presents a set of edible plants found in the gardening company and a series of posters that contain instructions for selected plants.

• Keywords: graphic design, leaflet, poster, promotional materials, typography