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Oblikovanje vizualne identitete in načrtovanje spletne aplikacije s poudarkom na uporabniško usmerjenem oblikovanju
ID Kladnik, Žan (Author), ID Ahtik, Jure (Mentor) More about this mentor... This link opens in a new window

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Abstract
Namen magistrskega dela je bila izdelava spletne aplikacije s privlačno vizualno identiteto in optimalno uporabniško izkušnjo, ki se je izdelala s poudarkom na uporabniško usmerjenem oblikovanju. Izdelave projekta smo se lotili v več fazah, ki so temeljile na uporabniško usmerjenem oblikovanju. Na začetku smo analizirali obstoječe uporabniške vmesnike, ki vsebujejo informacije o gorah in gorskih poteh ter omogočajo iskanje. Nadaljevali smo z anketo in intervjuji uporabnikov. Na podlagi rezultatov ankete in intervjujev smo izdelali persone, ki so nam bile v pomoč v nadaljnjih korakih. Nato smo izdelali vizualno identiteto, pri kateri smo definirali ime spletne aplikacije, izdelali grafični simbol, izvedli anketo o grafičnem simbolu in ga na koncu še prilagodili ter določili barve in pisavo, uporabljene pri izdelavi uporabniškega vmesnika. Sledila je izdelava načrta uporabniške izkušnje, informacijske arhitekture, žičnih modelov in poti uporabnika. Nato smo izdelali prototip filtracijskega sistema in ga testirali med uporabniki. Potem smo izdelali prototip celotnega uporabniškega vmesnika in izvedli še zadnje testiranje uporabnosti s pomočjo vnaprej določenih nalog in standardiziranega vprašalnika. Na podlagi pridobljenih rezultatov smo spletno aplikacijo prilagodili in s tem zaključili oblikovanje. Rezultat magistrskega dela je uspešno izdelana spletna aplikacija s privlačno vizualno identiteto in dobro uporabniško izkušnjo. Spletna aplikacija omogoča enostavno in hitro iskanje želenih gora in gorskih poti s pomočjo različnih funkcij. Poleg tega vsebuje pomembne informacije, pregledno prikazane na enem mestu, ki jih uporabniki želijo izvedeti pri obisku takega uporabniškega vmesnika.

Language:Slovenian
Keywords:načrtovanje spletne aplikacije, testiranje uporabnosti, uporabniška izkušnja, uporabniško usmerjeno oblikovanje, vizualna identiteta
Work type:Master's thesis/paper
Organization:NTF - Faculty of Natural Sciences and Engineering
Year:2021
PID:20.500.12556/RUL-129809 This link opens in a new window
Publication date in RUL:08.09.2021
Views:685
Downloads:174
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Secondary language

Language:English
Title:Designing a visual identity and a web application with a focus on user centered design
Abstract:
The main purpose of the master's thesis was to create a web application with an attractive visual identity and optimal user experience which was created with an emphasis on user-centered design. We started the project in several phases, which were based on user-centered design. In the beginning, we analyzed the existing user interfaces, which contain information about mountains and mountain trails and enable searching. We continued with a survey and user interviews. Based on the results, we created personas that helped us in the following steps. We then created a visual identity in which we defined the name of the web application, created a graphic symbol, conducted a survey about the graphic symbol, and adjusted it. We also determined the colors and fonts which were used in designing the user interface. This was followed by the development of a user experience plan, information architecture, fireframes, and user flows. We then prototyped the filtration system and tested it on users. After that, we made a prototype of the entire user interface and performed the last usability test with the help of predefined tasks and a standardized questionnaire. Based on the results, we adapted the web application and thus completed the design. The result of the master's thesis is a successfully created web application, with an attractive visual identity and a good user experience. The web application allows you to find the desired mountains and mountain trails easily and quickly using various functions. In addition, it contains important information displayed in one place that users want to know when visiting such a user interface.

Keywords:usability testing, user-centered design, user experience, visual identity, web application design

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