The diploma thesis presents the field of graphic design in the music industry. The first part, i.e. the theoretical part, describes the fundamental theoretical aspects of brand design or visual identity for musicians. In addition, a historical overview of the design of music albums, a description of today's design trends, the image according to the musical genre and its impact on sales are presented.
The purpose of the diploma thesis was initially to research and analyze the field of graphic design for the music industry and create a new corporate graphic image of the music group, presented through a comprehensive graphic manual and the image of the music album - cover and physical product.
The theoretical part is the basis for the successful design and implementation of experimental work. In individual steps, the entire process of creating the image of a music group and a music album is presented and described, from the conceptual design to the final solution. This part also focuses on the importance of involving the client (wishes, ideas and requirements) in the whole process. For a well-planned process, the research problem, all materials and procedures are initially presented and described, and the client and the project are presented with the target groups and today's design trends. Working with the client and understanding their mindset is a key to a successful design. After research and analysis, this part was followed by the development of the basic form of the logo and image with all primary and secondary graphic elements (basic logo form, secondary logo form, symbol, color scheme, typography, business stationery, use cases). All elements are presented in a comprehensive graphic manual with rules of use included. Based on this, the analysis of the story, of the songs and of conceptual designs, the image of the music album was formed – initially, the cover of the digital version and later its placement on the selected CD packaging. The whole process of creating visual images is described in detail, shown and substantiated. The process also monitored the importance and quantity of including the client’s wishes, requirements, and ideas. It is explained and presented together with the artistic analysis of the entire design as a result and the conclusion of the thesis.
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