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Promocijski izdelki za socialno omrežje
ID Živič, Sara (Author), ID Vrabič Brodnjak, Urška (Mentor) More about this mentor... This link opens in a new window

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Abstract
V diplomski nalogi so bili izdelani promocijski izdelki za uporabnika socialnega omrežja TikTok. Ta sklop je zajemal oblikovanje grafične podobe in grafik za tiskanje. Tiskanje je potekalo z dvema tehnikama: neposredni digitalni in posredni prenosni tisk. Za končne izdelke je bila izdelana embalaža. V teoretičnem delu je raziskano področje promocijskih izdelkov: nastanek, razvoj in današnji trg. Opredeljen je nastanek in delovanje socialnih omrežji ter podrobneje socialno omrežje TikTok. V eksperimentalnem delu je bila izdelana grafična podoba ter grafike za tisk s programom Adobe Illustrator. Tisk je bil izveden na majicah s kratkimi rokavi, bele, svetlo modre in črne barve, pulover svetlo modre barve ter na zaščitno masko črne barve. Elektrofotografska tehnika je bila uporabljena za tisk na prenosni papir. Prenos odtisa je nato potekal z uporabo toplotne stiskalnice. Digitalni tisk je potekal z uporabo neposredne digitalne tehnike tiska na tekstil. Rezultati so pokazali, da je bil tisk uspešen na vseh barvah in materialih z uporabo digitalne tehnike. Prenosni tisk je bil neuspešen na črnem tekstilnem materialu (majica s kratkimi rokavi in zaščitna maska) in uspešen na modrem in belem tekstilnem materialu. Embalaža je bila uspešno izdelana. Končni izdelki se prilegajo embalaži.

Language:Slovenian
Keywords:promocijski izdelki, socialno omrežje, vplivnež, digitalni tisk, prenosni tisk
Work type:Bachelor thesis/paper
Organization:NTF - Faculty of Natural Sciences and Engineering
Year:2021
PID:20.500.12556/RUL-129553 This link opens in a new window
Publication date in RUL:04.09.2021
Views:1702
Downloads:137
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Secondary language

Language:English
Title:Promotional products for social media
Abstract:
In diploma thesis, promotional products were made for a user of social media TikTok. This included designing the logo and graphics for the printing process. Printing was performed using two techniques: direct digital and indirect transfer printing. Packaging for the final products was made. In the theoretical part, the field of promotional products is researched: origin, development and today’s market. The origin and operation of social networks and in more detail, the social network TikTok is explained. In the experimental part, the logo and graphics for printing were created with the program Adobe Illustrator. The print was performed on short-sleeved T-shirts; white, light blue and black, a light blue sweater and a black protective mask. Electrophotographic technique was used to print on transfer paper. Printing on the materials was then carried out using a heat press. Digital printing was performed using the technique of direct digital printing on textiles. Printing has been successful on all colors and materials, using digital technology. Results showed that transfer printing was unsuccessful on black textile material (T-shirt and protective mask) and successful on blue and white textile material. Final products fit the packaging, which was made and assembled without problems.

Keywords:promotional products, social media, influencer, digital printing, transfer printing

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