Key success factors of customer relations management implementation : the case of a large Scandinavian financial institution

Key success factors of customer relations management implementation : the case of a large Scandinavian financial institution
ID Tofte, Petter (Author), ID Indihar Štemberger, Mojca (Mentor) More about this mentor... This link opens in a new window

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Language:	English
Keywords:	informatics, information systems, customer relationship, users, information technology, case study, financial institutions
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[P. Tofte]
Year:	2021
Number of pages:	IV, 63 str.
PID:	20.500.12556/RUL-129368
UDC:	005
COBISS.SI-ID:	55617283
Publication date in RUL:	02.09.2021
Views:	1239
Downloads:	80
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Secondary language

Language:	Slovenian
Title:	Ključni dejavniki uspeha uvedbe managementa odnosov z odjemalci: primer velike skandinavske finančne institucije
Keywords:	informatika, informacijski sistemi, odnosi s strankami, uporabniki, informacijska tehnologija, case study, finančne institucije

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