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Vpliv dejavnikov izkušnje strank na spletno nakupno odločitev porabnikov : magistrsko delo
ID
Drstvenšek, Lucija
(
Author
),
ID
Čater, Barbara
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/drstvensek4144-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
prodaja
,
spletna trgovina
,
vedenje potrošnikov
,
odločanje
,
nakup
,
trendi
,
zadovoljstvo
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[L. Drstvenšek]
Year:
2021
Number of pages:
III, 63, 14 str.
PID:
20.500.12556/RUL-129347
UDC:
366
COBISS.SI-ID:
53245699
Publication date in RUL:
02.09.2021
Views:
1088
Downloads:
70
Metadata:
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Secondary language
Language:
English
Title:
The impact of customer experience factors on the online purchasing decision of customers
Keywords:
marketing
,
sales
,
online shopping
,
consumer behaviour
,
decision making
,
purchasing
,
trends
,
satisfaction
,
research
,
analysis
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