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Zadovoljstvo in zvestoba kupcev : primer blagovne znamke Lectus
ID
Pirman, Saša
(
Author
),
ID
Bodlaj, Mateja
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/u_diplome/pirman3452.pdf
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Language:
Slovenian
Keywords:
Slovenija
,
podjetje
,
Maremico
,
blagovne znamke
,
Lectus
,
odnosi s strankami
,
lojalnost
,
zadovoljstvo
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[S. Pirman]
Year:
2008
Number of pages:
II, 40 str., 13 str. pril.
PID:
20.500.12556/RUL-12892
UDC:
658.6
COBISS.SI-ID:
18027494
Publication date in RUL:
11.07.2014
Views:
1928
Downloads:
367
Metadata:
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Secondary language
Language:
Unknown
Keywords:
Slovenia
,
enterprises
,
Maremico
,
trademarks
,
Lectus
,
customer relationship
,
loyalty
,
satisfaction
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