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Zadovoljstvo in zvestoba kupcev : primer blagovne znamke Lectus
Pirman, Saša (Author), Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/pirman3452.pdf New window
Language:Slovenian
Keywords:Slovenija, podjetje, Maremico, blagovne znamke, Lectus, odnosi s strankami, lojalnost, zadovoljstvo
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:EF - Faculty of Economics
Year:2008
Publisher:[S. Pirman]
Number of pages:II, 40 str., 13 str. pril.
Place:Ljubljana
UDC:658.6
COBISS.SI-ID:18027494 Link is opened in a new window
Views:418
Downloads:262
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Keywords:Slovenia, enterprises, Maremico, trademarks, Lectus, customer relationship, loyalty, satisfaction

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