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A comprehensive evaluation model for wood companies websites based on the AHP/R-TOPSIS method
ID
Kropivšek, Jože
(
Author
),
ID
Grošelj, Petra
(
Author
),
ID
Oblak, Leon
(
Author
),
ID
Jošt, Matej
(
Author
)
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MD5: 7C724272F84063162CEBBE75E2DECAAF
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https://www.mdpi.com/1999-4907/12/6/706
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Abstract
Recently, partly as a result of the COVID-19 pandemic, companies are increasingly shifting their activities to the Internet environment, thus accelerating the growth of online shopping. The aim of this study was to develop a comprehensive model for the evaluation of websites of wood companies, as a review of the literature shows that such a model does not yet exist. In developing the model, we used an innovative approach and combined the analytic hierarchy process with R-TOPSIS (technique for order of preference by similarity to ideal solution), which is a novelty in this field. For the final website assessment, the Website Quality Index (WQI) was developed. The main difference to other indexes is that our model has a comprehensive content background (36 criteria and sub-criteria) and a strong mathematical basis, so that it can be used to independently evaluate a single website or to evaluate a larger group of websites from the same industry. We have tested the model on 60 websites of Slovenian wood industry companies with at least ten employees. The results show the low to moderate average quality of the websites, with an average WQI of all evaluated websites of 0.450, indicating only an acceptable website. It has proven to be easy to use, and the results show the reliability of the website rating. Additionally, the designed model is an important tool for industry website developers and the basis for future studies in this field. However, it can also be applied to other areas related to wood and wood products, where the performance of objects should be evaluated with respect to multiple criteria.
Language:
English
Keywords:
wood
,
wood products
,
websites evaluation
,
analytic hierarchy process
,
R-TOPSIS
Work type:
Article
Typology:
1.01 - Original Scientific Article
Organization:
BF - Biotechnical Faculty
Publication status:
Published
Publication version:
Version of Record
Year:
2021
Number of pages:
24 str.
Numbering:
Vol. 12, iss. 6, art. 706
PID:
20.500.12556/RUL-127445
UDC:
674
ISSN on article:
1999-4907
DOI:
10.3390/f12060706
COBISS.SI-ID:
65801475
Publication date in RUL:
07.06.2021
Views:
1587
Downloads:
158
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Record is a part of a journal
Title:
Forests
Shortened title:
Forests
Publisher:
MDPI
ISSN:
1999-4907
COBISS.SI-ID:
3872166
Licences
License:
CC BY 4.0, Creative Commons Attribution 4.0 International
Link:
http://creativecommons.org/licenses/by/4.0/
Description:
This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:
01.06.2021
Secondary language
Language:
Slovenian
Keywords:
lesarska podjetja
,
ocena spletnih strani
,
analitični hierarhični proces
Projects
Funder:
ARRS - Slovenian Research Agency
Project number:
P4-0015
Name:
Les in lignocelulozni kompoziti
Funder:
ARRS - Slovenian Research Agency
Project number:
P4-0059
Name:
Gozd, gozdarstvo in obnovljivi gozdni viri
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