The main purpose of my diploma thesis was to design Phenomena, a fashion collection rotted in sustainable design. Although I took a pessimistic post-apocalyptic state of the Earth as my inspiration, I wanted to emphasize the uniqueness of our planet, nature and human relationships, which will unfortunately never be appreciated enough until a phenomenon appears that could change our behaviour.
Fashion has always been a sign of the times. The period during which my diploma thesis was created was full of societal and environmental changes, posing new challenges to fashion. The importance of sustainable design has become even more crucial, as have the messages and values representing us that we communicate through clothing.
The theoretical part of the thesis explores the issue of fashion industry, which is considered to be one of the largest polluters on Earth. The shocking and terrifying data further led to the exploration of various sustainable solutions that are essential to the development of fashion today. These include new material uses, new clothing production technologies, and examining new purposes of clothing. The main concept comes from exploring different visual interpretations of the post-apocalyptic Earth and the phenomenon of aliens that emerged in the 1960s and still continues to this day.
The practical part discusses the entire process of designing the Phenomena collection and then producing three out of seven selected silhouettes. It includes: the main concept and collection development, the target group, the color palette, digitally printed patterns and selected materials, the collection lineup, fashion collages, technical sketches and the lookbook of the collection.
And lastly, the finished collection is presented through photographs, animation and in video form.
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