Oblikovanje promocijske embalaže za podjetje iPLUS

Voje, Lina (author), Gregor Svetec, Diana (mentor)

Namen diplomskega dela je bil oblikovati promocijsko embalažo za podjetje. V teoretičnem delu naloge smo predstavili pomen embalaže, podali delitev embalaže in opisali funkcije embalaže, pri katerih smo posebej predstavili tiste, ki so ključne z marketinškega vidika. Omenili smo zahteve za materiale, ki prihajajo v stik z živili, ter bolj podrobno opisali papir in karton, saj smo ju kasneje uporabili kot tiskovni material za promocijsko embalažo. Na kratko smo opisali tudi osnovna grafična elementa pri oblikovanju: barvo in tipografijo. Predstavili smo pomen in prednosti promocijskih daril ter blagovne znamke in preučili dejavnike, ki vplivajo na proces nakupnega odločanja pri ljudeh. V praktičnem delu smo naredili analizo embalaže promocijskih daril na slovenskem trgu. Opisali smo celoten potek oblikovanja dveh promocijskih embalaž, od idejne zasnove pa do končne tiskovine. Oblikovali smo estetski in hkrati promocijski videz škatlice za praline ter darilne vrečke za smučarsko tekmovanje. Pri oblikovanju smo morali upoštevali želje stranke in smernice oblikovanja v sodobnem času ter izbrati ustrezno temo oblikovanja, skladno z namenom uporabe in panogo, s katero se podjetje ukvarja. Motivi na embalaži se lepo ujemajo s časom obdarovanja in dogodkom; in ker je logotip podjetja lepo vpleten v grafično podobo, je embalaža pridobila na prepoznavnosti in predstavlja odlično promocijsko darilo.

• Language: Slovenian
• Keywords: oblikovanje, promocijska embalaža, škatla, darilna vrečka
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2021
• PID: 20.500.12556/RUL-125440
• Publication date in RUL: 17.03.2021

VOJE, Lina, 2021, Oblikovanje promocijske embalaže za podjetje iPLUS [online]. Bachelor’s thesis. [Accessed 23 March 2025]. Retrieved from: https://repozitorij.uni-lj.si/IzpisGradiva.php?lang=eng&id=125440

Secondary language

• Language: English
• Title: Promotional packaging design for iPLUS company

Abstract

The purpose of our diploma thesis was to create two promotional packages for a company. In the theoretical part of the thesis, we explained the meaning of packaging and described the groups into which packaging can be divided. We described the functions of packaging and pointed out the ones significant from the marketing point of view. We mentioned the criteria packaging materials have to meet when they are meant to be in contact with food and we more thoroughly described paper and board, which were later used as printing material for promotional products. We gave a quick introduction to the most important graphic elements used in designing: typography and colour. We described the meaning of brand and promotional gifts and we studied the factors crucial for buyer decision processes. In the practical part of the thesis, we firstly listed some examples of promotional packaging products available in our country. Later on, we described the whole process of designing, starting with the idea and finishing with the printed matter. We designed promotional and at the same time aesthetic look of a praline gift box and a bag for skiing competition, both as promotional material for the iPLUS company. In the designing process, we had to consider the client’s wishes, the aspects of modern design, and make sure the theme of the design is consistent with the purpose of use and industry of the company. Motives on both designs are well chosen and based on the events and the season when packages were given. Logo of the company is well blended in the design, therefore, it increases aesthetics of the product and recognisability of the firm.

• Keywords: design, promotional packaging, box, gift bag