This diploma thesis concentrates on creating a visual identity for tourist accommodation in Goriška brda. The theoretical part describes tourism in Slovenia and Goriška brda as a basis, which later helps with the visual identity. First, the development of tourism in Slovenia is described, and then it begins to focus on tourism and culture in Goriška brda, which are strongly connected and cannot be neglected when creating an image for apartments in this area. The second part of the theoretical part describes visual identity. It covers everything from the description of its advantages and impact on sales to the very course of the production. The process of creating a visual identity consists first of designing a logo, which is the basis of a brand, followed by a selection of fonts and a selection of colours. These are the primary graphic elements, followed by the production of the secondary one, such as various printed materials. The experimental part presents the entire process of creating a complete visual identity for Goriška brda’s apartments. To create an excellent visual identity, the research problem is first described, and both the project and the client are presented, as this is a crucial point for further production. This is followed by the development of the image, which includes all primary graphic elements as well as secondary ones, such as business card, letterhead, invoice and envelope. In addition, the concept of advertising on social networks and a brand guide with rules, are made, which will later be submitted to the client. The entire process of creating a visual identity is shown step by step and duly substantiated.
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