This master's thesis is about updating company’s Mojčina nega corporate identity (short CI), a company that makes natural cosmetics. The main purpose of the master's thesis job was to update the CI and compare it with the existing one. Based on the research, we wanted to determine whether the updated CI was successful and would represent the company well and enable it to be more recognizable, as well as show greater sales of products. The results were obtained through an online survey, which we then analyzed. In addition, the aim was also to improve the CI with new, added graphic elements that were missing from the previous one. The whole process was supported by theoretical knowledge and a detailed comparison between the existing and the new CI.
In order to effectively update the CI, it was necessary to take all the steps that this process involves in order to get the desired result. This includes theory about graphic design, which gave us the appropriate basis for carrying out the CI update. By following the rules dictated by the theory of colors and fonts, we started to update the existing graphic elements. We also considered the rules of advertising, as they make a big difference to the brand's performance and in increasing product sales. In addition to the existing CI elements, we have also added new, additional graphic elements that were previously missing. Both existing and new graphic elements have been adapted for both printing and web use. Finally, we carried out an analysis to get to know the brand Mojčina nega and its message, and to determine whether the update met the goals that we set.