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Residents' perception on tourism impact factors : a study of Ohrid, North Macedonia
ID
Petrevska, Biljana
(
Author
),
ID
Mihalič, Tanja
(
Author
),
ID
Andreeski, Cvetko
(
Author
)
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Abstract
Rapid tourism growth may negatively affect the sustainability of the destination and disrupt the life of local residents. This paper explores the direct and indirect connections among tourism impact factors in the area of sustainability. Exploratory factor analysis is conducted in order to assess the underlying dimension of residents' satisfaction with given impacts of tourism development. The authors use the three-pillar sustainability concept (socio-cultural, environmental and economic) and suggest a model that measures residents' attitudes on tourism impacts. The model is empirically tested by elaborating the case of Ohrid (North Macedonia). The study informs tourism policy makers how to manage tourism impacts and to improve sustainability perspective. The proposed model can be adopted and applied to any tourism destination facing unsustainable development.
Language:
English
Keywords:
Macedonia
,
tourism
,
marketing
Work type:
Article
Typology:
1.01 - Original Scientific Article
Organization:
EF - School of Economics and Business
Publication version:
Version of Record
Year:
2020
Number of pages:
Str. 53-63
Numbering:
Vol. 13, iss. 26
PID:
20.500.12556/RUL-124856
UDC:
338.48
ISSN on article:
1857-856X
DOI:
10.20544/HORIZONS.A.26.3.20.P05
COBISS.SI-ID:
49170947
Publication date in RUL:
24.02.2021
Views:
905
Downloads:
104
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Title:
Horizonti. Serija A. Opštestveni i humanistički nauki
Publisher:
Univerzitet "Sv. Kliment Ohridski"
ISSN:
1857-856X
COBISS.SI-ID:
49169667
Secondary language
Language:
Slovenian
Keywords:
Makedonija
,
turizem
,
trženje
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