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Application of data mining techniques during marketing planning stages : master thesis
ID Stepankina, Taisiya (Author), ID Jaklič, Jurij (Mentor) More about this mentor... This link opens in a new window, ID Dmitrović, Tanja (Comentor)

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/stepankina3812-B.pdf This link opens in a new window

Language:English
Keywords:marketing, electronic marketing, marketing strategy, business intelligence system, data mining, data, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Stepankina]
Year:2020
Number of pages:VII, 120, 1 str.
PID:20.500.12556/RUL-124650 This link opens in a new window
UDC:004.6
COBISS.SI-ID:43010051 This link opens in a new window
Publication date in RUL:08.02.2021
Views:1172
Downloads:52
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Secondary language

Language:Slovenian
Title:Uporaba podatkovnega rudarjenja v posameznih fazah načrtovanja trženja
Keywords:trženje, elektronsko trženje, strategija trženja, poslovna inteligenca, rudarjenje podatkov, podatki, analiza

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