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Consumer-brand relationship : brand hate
ID Ivanov, Sabina (Author), ID Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/ivanov3876-B.pdf This link opens in a new window

Language:English
Keywords:marketing, brands, emotions, loyalty, satisfaction, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[S. Ivanov]
Year:2020
Number of pages:III, 64, 16 str.
PID:20.500.12556/RUL-124648 This link opens in a new window
UDC:366
COBISS.SI-ID:42995715 This link opens in a new window
Publication date in RUL:08.02.2021
Views:1087
Downloads:75
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Secondary language

Language:Slovenian
Title:Odnos med porabnikom in blagovno znamko: sovraštvo do blagovne znamke
Keywords:trženje, blagovne znamke, čustva, lojalnost, zadovoljstvo, raziskave, analiza

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