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Consumer-brand relationship : brand hate
Ivanov, Sabina (Author), Konečnik Ruzzier, Maja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/ivanov3876-B.pdf This link opens in a new window
Language:English
Keywords:marketing, brands, emotions, loyalty, satisfaction, research, analysis
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Year:2020
Publisher:[S. Ivanov]
Number of pages:III, 64, 16 str.
UDC:366
COBISS.SI-ID:42995715 This link opens in a new window
Views:67
Downloads:18
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Secondary language

Language:Slovenian
Title:Odnos med porabnikom in blagovno znamko: sovraštvo do blagovne znamke
Keywords:trženje, blagovne znamke, čustva, lojalnost, zadovoljstvo, raziskave, analiza

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