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Consumer-brand relationship : brand hate
ID
Ivanov, Sabina
(
Author
),
ID
Konečnik Ruzzier, Maja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/ivanov3876-B.pdf
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Language:
English
Keywords:
marketing
,
brands
,
emotions
,
loyalty
,
satisfaction
,
research
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[S. Ivanov]
Year:
2020
Number of pages:
III, 64, 16 str.
PID:
20.500.12556/RUL-124648
UDC:
366
COBISS.SI-ID:
42995715
Publication date in RUL:
08.02.2021
Views:
1251
Downloads:
92
Metadata:
Cite this work
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MLA
Vancouver
:
IVANOV, Sabina, 2020,
Consumer-brand relationship : brand hate
[online]. Master’s thesis. Ljubljana : S. Ivanov. [Accessed 26 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/ivanov3876-B.pdf
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Secondary language
Language:
Slovenian
Title:
Odnos med porabnikom in blagovno znamko: sovraštvo do blagovne znamke
Keywords:
trženje
,
blagovne znamke
,
čustva
,
lojalnost
,
zadovoljstvo
,
raziskave
,
analiza
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