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Effect of influencer marketing on brand awareness and purchase intention : a study case of Slovenia
ID Vejnović, Maja (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/vejnovic3851-B.pdf This link opens in a new window

Language:English
Keywords:marketing, advertisement, social networks, personality, electronic marketing, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Vejnović]
Year:2020
Number of pages:III, 69, 44 str.
PID:20.500.12556/RUL-124635 This link opens in a new window
UDC:339.138
COBISS.SI-ID:41549315 This link opens in a new window
Publication date in RUL:08.02.2021
Views:1339
Downloads:127
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Secondary language

Language:Slovenian
Title:Učinek vplivnostnega trženja na zavedanje blagovne znamke in odločitev o nakupu: primer Slovenije
Keywords:trženje, oglaševanje, družbena omrežja, osebnost, elektronsko trženje, raziskave, analiza

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