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Analiza neetičnega ravnanja v trženju v slovenski praksi in zaščita potrošnikov : magistrsko delo
Bašič, Danko (Author), Možina, Stane (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/basic3399.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, zaščita potrošnika, poslovna morala, etika, kodeksi, družbena odgovornost, raziskave, analiza
Work type:Master's thesis (m2)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2007
Publisher:[D. Bašič]
Number of pages:94 str., 10 str. pril.
Place:Ljubljana
UDC:339.138
COBISS.SI-ID:17491686 Link is opened in a new window
Views:500
Downloads:138
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Keywords:marketing, consumer's protection, business morality, ethics, codices, social responsibility, research, analysis

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