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Children's perceptions of brands : master's thesis
ID Starc, Iva (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/starc3910-B.pdf This link opens in a new window

Language:English
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[I. Starc]
Year:2020
Number of pages:IV, 85, 128 str.
PID:20.500.12556/RUL-122877 This link opens in a new window
UDC:366
COBISS.SI-ID:29459459 This link opens in a new window
Publication date in RUL:15.12.2020
Views:838
Downloads:44
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Secondary language

Language:Slovenian
Title:Otroško dojemanje blagovnih znamk
Keywords:trženje, vedenje potrošnikov, blagovne znamke, otroci, lojalnost, trg, raziskave, analiza

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