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Email marketing in start-ups : an empirical examination of reciprocity effect
ID
Žiberna, Matija
(
Author
),
ID
Zupan, Blaž
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/ziberna3779-B.pdf
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Language:
English
Keywords:
marketing
,
electronic marketing
,
start-up
,
electronic mail
,
optimization
,
information technology
,
research
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Žiberna]
Year:
2020
Number of pages:
V, 81, 47 str.
PID:
20.500.12556/RUL-122835
UDC:
339.138
COBISS.SI-ID:
26951683
Publication date in RUL:
15.12.2020
Views:
882
Downloads:
83
Metadata:
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Secondary language
Language:
Slovenian
Title:
Trženje po e-pošti v novoustanovljenih podjetjih: empirični preizkus učinka vzajemnosti
Keywords:
trženje
,
elektronsko trženje
,
zagonsko podjetje
,
elektronska pošta
,
optimizacija
,
informacijska tehnologija
,
raziskave
,
analiza
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