Email marketing in start-ups : an empirical examination of reciprocity effect

Žiberna, Matija (author), Zupan, Blaž (mentor)

• Language: English
• Keywords: marketing, electronic marketing, start-up, electronic mail, optimization, information technology, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Žiberna]
• Year: 2020
• Number of pages: V, 81, 47 str.
• PID: 20.500.12556/RUL-122835
• UDC: 339.138
• COBISS.SI-ID: 26951683
• Publication date in RUL: 15.12.2020

Secondary language

• Language: Slovenian
• Title: Trženje po e-pošti v novoustanovljenih podjetjih: empirični preizkus učinka vzajemnosti
• Keywords: trženje, elektronsko trženje, zagonsko podjetje, elektronska pošta, optimizacija, informacijska tehnologija, raziskave, analiza